Tapping Into the Hidden Job Market: Uncovering Unpublicized Job Leads

Have you ever conducted a job-search and thought to yourself that there must be more job openings than the ones found through online job searches? Guess what? The answer is a resounding yes. If you are simply searching online (regardless of whether you are using Monster, Indeed, or Google), you are missing out on at least four times as many job leads, job leads that go unposted publicly.

To make matters even worse for you as a job-seeker, the job leads you actually discover online may be so old that the position has long been filled or closed.

In order to track down the most job leads leading to the most interview and job offer opportunities job-seekers must go beyond online job boards and search engines and attack the hidden job market. As much as 80 percent of all job openings are filled through (direct and indirect) referrals, not through job postings.

Why Job Openings Often Go Unadvertised
The actual hiring process is a long and winding road that begins when a hiring manager requests a new position or when a current employee leaves his or her current position. The first step is getting approval to fund (or continue funding) the position and approving the recruitment plan. What happens next is a multi-stage process that eventually leads to a public job posting if all other measures are unsuccessful.

During the initial time of the request, hiring managers put out feelers to find internal candidates for the expected position. Strong and proven internal candidates are almost always favored by employers over the unknown quantity of new outside hires. Once funding has been approved, the next step is an internal job posting, again with the intent of finding an internal candidate to promote. At this stage, hiring managers may also contact their network and inquire about possible external candidates (referrals).

Only when it's been decided that there are no viable internal candidates and no known external candidates is a position publicly posted.

Strategies for Uncovering Hidden Job Leads
There are two main strategies for uncovering a wealth of unpublicized job openings: networking and cold-calling. These strategies both work because they break into the middle of the hiring process before positions are publicly broadcast. Even better for you as a job-seeker, if you can make a strong case for your fit with an unadvertised position, you'll face much less competition from other job-seekers, immediately improving the chances that you'll get a job interview.

Career Networking
Just about all of us network everyday throughout the day by chatting with our fellow commuters, making phones calls or sending emails to our suppliers or customers, updating our Twitter or Facebook status, talking with our colleagues at work, meeting with friends or family for drinks or dinner after work it's just that most of us don't think of it as networking.

But that's the basic premise of networking and why networking is such an easy job-search tool. Networking is simply about building and maintaining relationships with the people around us. The more people we know and the more people the people we know are connected with the more powerful our network. Remember to not only maintain your current network, but strive to regularly add new contacts especially those who work at prospective future employers. As a colleague of ours likes to say, job-hunting is now a contact sport and the more (relevant) contacts you have, the better your chances for success.

When you're ready to seek that next job or when you need to seek that next job the simple way of uncovering hidden job opportunities and leads is by asking people in your network if they have heard of any openings for the job you're seeking. There are two keys to being successful. First, you need to know exactly the type of job you are seeking. Second, you are not asking your network contacts for a job, but rather for information that may lead to a job.

It's best to use a combination of traditional (face-to-face) networking and social (online) networking, as well as a combination of personal (family and friends) and professional (present and former colleagues and bosses, peers, suppliers, customers, and the like) contacts.

To really ramp up your networking techniques discovering new ways to develop and maximize your networking opportunities, review our many networking tools in our Career and Job-Search Networking section.

Cold-Calling
Cold-calling is an old sales technique and an even older job-search technique that works as well today (if not better) as in the past. The basic premise of this approach is that you identify specific employers and send them an unsolicited cover letter and resume requesting an interview.

The first step is determining the exact type of job you are seeking. The better you know the position you seek, the better you can find employers that hire job-seekers for those positions and the stronger you can target your cover letter and resume.

The second step is identifying employers. You should target employers based on location, industry, or values/reputation. You can find employers through industry associations, chambers of commerce, and lists of best companies.

The third step is researching the employers so that you can understand their culture (using some of their own language in your cover letter and resume) and uncover the hiring manager (department head, division manager, etc.) for the position you seek.

The fourth step is crafting a compelling cover letter and focused resume that work together to land you an interview. These documents can be sent electronically or by postal mail -- or through both methods.

Find more details in our article, Cold Calling: A Time-Tested Method of Job-Hunting.

Final Thoughts
These strategies will help you uncover numerous hidden job leads when you are actively seeking a new job, but what can you do to tap into these unpublicized leads when you are not on the job market? You can indirectly uncover hidden job leads even when you are not actively searching for a new position by having employers and recruiters find you for fresh job leads they are seeking to fill.

Develop your personal career brand through social networking sites, industry and professional association participation, writing relevant articles and blog posts, and developing your personal Website.

by Randall S. Hansen, Ph.D.

How to Find Unadvertised Jobs

Having trouble finding a job? Tired of looking through the local newspaper and being one of hundreds of applicants who are applying for the same job?

You might have better success if you focused a part of your search on applying for unadvertised jobs.

It's estimated that roughly 75% of job openings are unadvertised, and even in this poor economy, there are still thousands of excellent jobs out there waiting to be filled. In fact, many of the best jobs never make it to the classified advertisements they're filled by those who knew about them before they were advertised.

Instructions:

Step 1
Networking is the process of building and maintaining personal and business contacts that can help you find job opportunities before they're advertised. Having access to a diverse group of professionals can give you the inside track on a plethora of job opportunities as well as valuable information that can help you move on to a better-paying position after you land a job.

Step 2
Companies often advertise job openings and have career information posted on their website, and checking company websites can open up a world of open positions that aren't advertised in the classifieds. You can use internet search engines, such as Yahoo! or Google, to identify companies in your area or expertise that are of interest to you.

Step 3
If you're a college student and even if you aren't-you can browse graduate school publications in your major/field to find jobs that may be of interest to you.

Step 4
Companies sometimes publish information open jobs and detailed information about themselves in industry related publications. If you're looking for a job in Biology, for example, you could check scientific journals for job openings exclusive to your field.

Step 5
Staffing agencies can be a great resource for job opportunities that aren't posted anywhere else. Some employers contact staffing agencies directly about job openings, and reaching out to these staffers can give you a unique edge in landing a job in your field.

Step 6
You can look up companies in a directory such as the phone book or Yellow Pages, and reach out to them by sending a resume or a letter of interest. This method won't guarantee you a job, but it will get your name out there to several companies and can help you establish a good rapport with employers in your area. For best results, tailor your cover letter/letter of interest to the company you're contacting and emphasize your specific talents-your customer service skills for a telephone answering service, salesmanship for a marketing film, etc.

By swedishdemocrac